“The Big Swing” highlights business strategies that transformed the Chicago Cubs

(April 2017) – A new baseball season is underway. And after the Chicago Cub’s historic season, they’re back and ready to fly the “W.” But there is much more to breaking a 108-year-old “curse,” and author Dr. Russ Riendeau reveals how the Cubs’ leadership created this winning formula in his newest book “The Big Swing.”

The Big Swing —with a thought-provoking Foreword written by the longtime radio voice of the Chicago Cubs, Pat Hughes, and endorsed by best-selling author of “Drive” and “To sell is Human,” Daniel Pink – sets the tone for a different kind of professional development book, not just a book reminiscing on the World Series, but one that analyzes the key steps that made it happen.

Riendeau pinpoints the business best practices utilized by “The Wizards of Odds”—the Chicago leadership team—to design, implement and execute the strategies that led the team to the championships. Delivering ideas and examples that teach capitalism, commitment and culture, “The Big Swing” dives deep into goal-setting, leadership, sales and marketing prowess, accountability, mind time management, health & wellness, sleep management, game plans and practice routines – all part of the plan that worked to transform a sports franchise and an organization.

“The Big Swing” ($3.99 on Kindle) features checklists, action plans and creative storytelling that ties sports and business competition and analysis into a cohesive field guide for business.

Riendeau is the author of 11 books, a behavioral psychologist and partner with Jobplex, a DHR International company.

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